Olof Bruce
About
Currently living in Bergen, Norway, and working as a
graphic designer at Orangeriet. Graduated from
Beckmans College of Design, Stockholm, Sweden, in
May 2008. Here I show some of my student work.
heno_sp@mj@olofb_plea.seruce.se
Thesis project
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Sökes: frågan vars svar är grafisk design This book is my final project at Beckmans College of Design. It is based on four interviews about the meaning of advertising and graphic design, made with advertising people and graphic designers. The book was on display at Beckmans Spring Exhibition along with photographs documenting the visual communication that surrounds us daily. The book is no for sale at Konst-ig, Stockholm. You can also read it online as a PDF (in swedish). |
Gallerian Fashion Award 07
Gallerian Fashion Award is a collaboration between the
Gallerian, a shopping mall in Stockholm, and Beckmans
College of Design. Fourteen student groups from the
Fashion Design and Advertising & Graphic Design
classes competed in the creation of a new fashion concept
for an existing brand. The fourteen concepts were
presented through a fashion show and in an exhibition
in Gallerian.
I created the concept Att.ached for Åhléns. I was also in
the following working groups of Gallerian Fashion Award:
the group in charge of the general concept; the group
responsible for the graphic identity, poster and flyer; and
in the magazine's editorial staff.
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Att.ached Submission to Gallerian Fashion Awards 07. An interpretation of the young brand Att. by Åhléns. Att.ached is a 'sister brand' of basic clothing accentuated by accessories and twisted cuts. The Att.ached-logotype builds upon the existing Att.-logotype. The work includes concept, branding, fashion design, art direction, graphic identity, photo shoot...
Art direction by Olof Bruce and Liv Wadström, Photo by Joel Rhodin / Agent Bauer, |
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Poster, Flyer & Magazine for We used foot notes to explain this project to the public. The asterisk is used as a symbol, an illustration, and a tool. The magazine includes the catalogue with the fourteen submissions, an editorial part about fashion, and an appendix that explains the project's 122 asterisks. |
PEN
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A thirty second commercial for PEN Sweden, with the aim of increasing public awareness for PEN's work for the freedom of speech. Stop motion-animation. Made together with Erik Nordenankar, Liv Wadström |
Kött & Video
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A fanzine about the concept of combination shops. Made together with Erik Nordenankar. |
Invisible Cities
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Art book project, pop up-book. An interpretation of Featured in »Fully Booked« by Die Gestalten Verlag. Made together with Tom Eriksson and Liv Wadström. |
17 Julkort
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A packaging for, and including, seventeen Christmas cards printed in black and green Pantone 375 U. |
Futura Black
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The assignment was to create a poster about a typeface. |
Desktop Burlesque
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This goes on on my desktop late at night when |
Take a Walk
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An animation about a walk through the city. |
Henry B. Goodwin
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A poster and graphic concept for a remix exhibition Made together with Martin Nicolausson. |
Accelerator
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Accelerator A double-sided poster and graphic concept for the There is also a small size poster for the Accelerator Made together with Tom Eriksson and Anders Lövgren. |